Brazilian footwear exporters chose countries to promote their products over the next biennium. Priority markets include the United Arab Emirates, and secondary markets include Saudi Arabia.
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The Brazilian company increased revenue from footwear exports to BRL 142.8 million (about USD 27.16 million) in the year’s second quarter. Grendene owns brands such as Melissa and Itapema, among others, and is one of the biggest global producers in the sector.
The Brazilian Footwear Program invites Brazilian footwear brands to sign up to market their products on an international B2B platform. It is the third edition of the project.
The industry will have an area in Brazil pavilion at Expo 2020 Dubai in November and present initiatives for sustainability such as certification and successful cases of companies that are incorporating this notion into business.
9.3 million pairs were exported in the eighth month of the year, generating a 28.2% increase in volume and 34.9% in revenue, totaling USD 78 million. No Arab country is among the top 20 destinations for Brazilian footwear from January to August.
Brazilian footwear industry expects sales to start recovering in Q4. The sector was strongly affected by the store closings in the pandemic, but ecommerce helped mitigate losses and there are already export orders.
The United States purchased more, but the result is due to a decrease in sales to Argentina.
