In the second story of ANBA’s special series on coffee, discover the farm that is a reference in the Cerrado Mineiro region. Production began in 2015 focused on sustainable practices. Today, the company exports green coffee and has its own specialty coffee brand, MonCerrado.
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American Trader director Pryscilla Rolim and Raízes do Campo director-general spoke with ANBA about the internationalization process of the brand that centralizes the work of several agroecological cooperatives across Brazil and makes coffee, juices, rice, chocolates, and other products.
Agricultural leaders from countries like Djibouti have demanded greater access to technology and financing. They believe Brazil could be a strategic partner.
Minasul, Brazil’s second largest coffee grower cooperative, launched Coffee Coin on Thursday (1). It’s the world’s first green coffee-backed cryptocurrency.
Fifteen-year-old organization Justa Trama of Brazil saw a threefold increase in sales amid the coronavirus pandemic. Its founder Nelsa Nespolo said the moment prompted people to seek conscious consumption.
The increase in sales to the Middle East, particularly to Arabs, is a ‘pleasant surprise’ for the Brazil’s largest coffee farmers cooperative.