Date Crown will have a stand in the trade show Natural Tech that will take place in São Paulo in June. The company says this will be an opportunity for prospecting customers and inform Brazilians on the consumption of dates.
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The president of the Jordan Dates Association presented an overview of fruit production in Jordan this Wednesday (18) at a seminar at the Arab Brazilian Chamber of Commerce headquarters.
The Arab country has brought seven companies of pastries, biscuits, dates, herbs and spices to the APAS Show in São Paulo. The opening was attended by Jordanian senator Issa Murad, the Jordanian ambassador to Brasília, Maen Masadeh, and the Jordanian honorary consul in São Paulo, Mustapha Abdouni.
Date Crown branded products entered the shelves of Brazil’s largest retailer this week, bringing new prospects to the consumption of dates among Brazilians. The deal was struck through representative Julia de Biase.
Saudi Arabia has pursued a strategy to get its dates into more international markets and boost exports. Brazil is one of the target markets.
The dermatofunctional specialist has inserted dates in the diets she proposes to her patients in consultations and virtual courses. Heath benefits for the intestines, the possibility of substituting sweets, and values present in cultivation led to the choice.
This Christmas’s best-seller, Ofner’s panettone with apricot and dates, is practically sold out. Another 10,000 are on production to be distributed before December 25. A small batch was shipped to Dubai to be sold in the Brazil Pavilion at Expo 2020.
Egyptian international sales of dates reached USD 40 million last year, and the country’s Food Industry Export Council aims to reach USD 100 million by the end of 2024. The South American market is one of the focuses.
Despite being the world’s largest date producer, Egypt accounts for only 4% of the product’s global trade. But the country has pursued a strategy to produce more internationally demanded cultivars.
Some Arab products imported to Brazil can be found in the country’s Christmas dinner.
The Brazilian market increased its imports of dates in the last years. The fruit is sought after by the fitness niche but is still poorly known among consumers in general. In 2020, imports decreased due to the pandemic.
The heritage of Chapada do Araribe in Cariri, Brazil, is the subject of study of Moroccan researcher Nabila Jebbouri. She advocates for the site to be recognized by UNESCO.
Egyptian Export Center HB and the Orient Group, which export mainly to Africa and Asia, are looking into the Brazilian market. Egypt is the biggest date producing country in the world.
Production of the fruit could reach 330 thousand tonnes in 2020, said the country’s minister of Agriculture, Samir Taïe.
