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New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.

Juno Importadora presented four fragrances from the Arab brand on Thursday (4) at the Arab-Brazilian Chamber headquarters in São Paulo, adding them to its portfolio in Brazil. Executives from the Dubai-based company were in attendance.

The Brazilian designer, who has an established brand in the Middle East, developed a collection for the sacred period of Islam. The connection between Ramadan and the night is one of the themes, as Muslims fast during the day and gather to break their fast at dusk.

Exhibitors like peanut cooperative CAMAP and food firm Centro International secured deals during the fair, which runs until Friday (21) in Dubai, UAE. These and other companies are participating in spaces organized by the Arab-Brazilian Chamber of Commerce.