A new environment mixing real and virtual will change the way people interact, bringing opportunities and reflections for industry, commerce, and tourism.
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A survey by the New Media Academy in Dubai has shown that in Egypt, Saudi Arabia and the UAE, shoppers are more likely to rely on social media for research than the global average.
Star Cosmetics was established in 2015 by Rasha Shelbaya, who holds a degree in trichology. She relies on social media as a tool to strengthen her brand, which specializes in products made in Brazil.