Project by the Arab-Brazilian Chamber and ApexBrasil that promotes halal goods from Brazil to the international market held a networking breakfast on Thursday (23) between Saudi and Brazilian businesspeople in the Embassy of Brazil in Saudi Arabia. Arabs seemed pleased with the profile of companies they found.
Browsing: halal do brasil
The world’s biggest food show will feature a stand with Brazilian products and a special menu of dishes with typical flavors from the country. At the Global Halal Conference, the project will present the differentials of Brazil’s halal products.
Featuring events in South Africa, Saudi Arabia, Egypt, Malaysia, and Indonesia, the Halal Brazil project has opened registration for Brazilian food and beverage companies interested in Muslim markets.
Apéu Polpas, Fitobel, and Bellamazon Açaí have already joined, and other companies in the state are interested in the project to bring Brazilian foods to Muslim markets through training, commercial promotion, and support for certification.
As Muslim population and economy grow, the market focused on them thrives and drives up halal certification, experts pointed out in workshop in Dubai.
Innovations in the halal market and the digital transformation of trade between Brazil and the Arab Countries will guide the activities of the Arab Brazilian Chamber of Commerce this year. Brazilian participation at Gulfood and Arab at the APAS Show are also on the schedule.
The growing population in urban areas has been one of the drivers of the change in Arab consumption, said an economist during event on the region’s market and halal certification.
The two institutions forged an alliance aimed at certifying companies for the halal market and fostering higher value-added exports.
