Arab companies participating in the Buyer Project in São Paulo highlighted the competitiveness of Brazilian foods. Halal production and export capacity stands out.
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Representatives from the Halal do Brasil project were in Goiânia earlier this week to present the markets and technical specifications of foods fit for Muslim consumption.
Industry group Fiergs estimates a slump in exports spurred by the impacts of the floods based on previous predictions for the year. Agriculture lobby Farsul indicates a negative impact on food production, and meatpacker lobby ABPA logged an 11% decline in poultry exports from the Rio Grande do Sul state in May but already points to a recovery.
Halal do Brasil project held activities in Curitiba and Londrina earlier this week to engage the state’s productive sector in the initiative. Businesspeople were interested in participating in B2Bs with halal importers and an industry show in Malaysia.
Online training is an initiative by the Halal do Brasil project presenting methods and procedures to work in the Islamic product market. Anyone can take the course.
Middle East and Japan are the leading target markets of the poultry and egg producer. The halal-certified company will participate in September’s Gulfood Green in Dubai.
Halal do Brasil project held a seminar in the state to present opportunities in Muslim countries to local producers.
In a panel at the Brazil Africa Forum, experts said there is a growing demand for halal-certified products in the continent. Africa has 30 Muslim-majority countries.
Mission to the Asian country featured Brazil’s agriculture minister Carlos Fávaro, Foreign Ministry, and industry associations. An event held by the Halal do Brasil project presented the Brazilian production to Indonesian businesspeople.
Invited by the Halal do Brasil project, importers from different countries visited Brazilian plants and companies and had a B2B in the headquarters of the Arab-Brazilian Chamber.
One of the leading Brazilian exporters of animal protein, the company has served Arab markets for over 50 years. To produce according to the rules of Islam, the company has segregated plants, product certification, and invested in development.
Survey carried out by H2R Insights & Trends and presented at the GHB forum points out that Islamic consumers want information that goes beyond the product to encompass the whole supply chain. Alessandra Frisso calls the industry to join halal 2.0.
QPrime Açaí obtained halal certification this year, intending to start exporting. The company has a plant in the San José Industrial Park in the city of Cotia, São Paulo.
Technology as a driver for halal business was the topic of discussions at the Global Halal Brazil Business forum on Tuesday (24). A representative from Brazil’s Ministry of Development, Industry, Trade and Services spoke of how the country has cut the red tape in foreign trade. A FAMBRAS executive (pictured) talked about digitization and halal.