Halal do Brasil project held activities in Curitiba and Londrina earlier this week to engage the state’s productive sector in the initiative. Businesspeople were interested in participating in B2Bs with halal importers and an industry show in Malaysia.
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Online training is an initiative by the Halal do Brasil project presenting methods and procedures to work in the Islamic product market. Anyone can take the course.
Middle East and Japan are the leading target markets of the poultry and egg producer. The halal-certified company will participate in September’s Gulfood Green in Dubai.
Halal do Brasil project held a seminar in the state to present opportunities in Muslim countries to local producers.
In a panel at the Brazil Africa Forum, experts said there is a growing demand for halal-certified products in the continent. Africa has 30 Muslim-majority countries.
Mission to the Asian country featured Brazil’s agriculture minister Carlos Fávaro, Foreign Ministry, and industry associations. An event held by the Halal do Brasil project presented the Brazilian production to Indonesian businesspeople.
Invited by the Halal do Brasil project, importers from different countries visited Brazilian plants and companies and had a B2B in the headquarters of the Arab-Brazilian Chamber.
One of the leading Brazilian exporters of animal protein, the company has served Arab markets for over 50 years. To produce according to the rules of Islam, the company has segregated plants, product certification, and invested in development.
Survey carried out by H2R Insights & Trends and presented at the GHB forum points out that Islamic consumers want information that goes beyond the product to encompass the whole supply chain. Alessandra Frisso calls the industry to join halal 2.0.
QPrime Açaí obtained halal certification this year, intending to start exporting. The company has a plant in the San José Industrial Park in the city of Cotia, São Paulo.
Technology as a driver for halal business was the topic of discussions at the Global Halal Brazil Business forum on Tuesday (24). A representative from Brazil’s Ministry of Development, Industry, Trade and Services spoke of how the country has cut the red tape in foreign trade. A FAMBRAS executive (pictured) talked about digitization and halal.
In his speech at the Global Halal Brazil Business Forum (GHB), the Minister of Agriculture and Livestock of Brazil emphasized his country has the excellence and capacity to meet the halal demand, discussed expanding commercial exchange with fertilizers, and highlighted Brazil as a prosperous land for investments.
Tourism Secretariats of São Paulo and Foz do Iguaçu presented projects that seek to welcome Muslim tourists following the principles and rules of their religion. The industry has the potential to grow, say experts present at the 2nd GHB Business Forum.
At the Global Halal Brazil Business Forum (GHB), Minerva’s Export Director cited USDA projections of 24% growth in demand for halal products in the Middle East from 2018 to 2024.
