Glaucia Sousa has lived in the emirate for three years and established herself as a consultant for Brazilian companies that want to do business in the UAE. She also mentors expatriate women on financial awareness.
Browsing: internacionalização
Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.
A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.
In partnership with the Africa Business School, Brazil’s Dom Cabral Foundation will study Moroccan companies’ internationalization. The research will start on March 7 and be presented in the second half of 2023.
At an event held by Sebrae in Rio de Janeiro, the secretary-general and CEO of the Arab Brazilian Chamber, Tamer Mansour, spoke about essential steps in the internationalization of companies.
In a lecture on Wednesday (24), Arab Chamber executives went over the importance of determining what stage of internationalization businesses are in before they can enter the Arab market.
