Unveiling two new perfumes at an event in São Paulo on Wednesday (15), one of Lattafa’s founders, Shoaib Iqbal, told ANBA that he expects strong sales in the Brazilian market and that the company plans to open stores in various locations across the country.
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New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.
The beauty trade show starts in São Paulo on Saturday (6), featuring Arab perfumes among the products showcased. A lecture on Sunday (7) will address perfumery from the region.
