Browsing: Lola Assaf

Assaf family’s journey in furniture retail

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Founded by Lebanese immigrant Mohamad Abdul Latif Assaf, Alhambra was born in the ’80s in Santos, Brazil, starting with a furniture store on Avenida Senador Feijó. Now in the hands of the founder’s children, the company grew by embracing Brazilian design and plans to open its fifth store.