Browsing: morocco

The Moroccan ambassador to Brazil, Nabil Adghoghi, expects that the resumption of the Royal Air Maroc route on December 7 will increase travel by Brazilian tourists to Morocco and vice versa. The foreign ministers of both countries have recently outlined the next steps in the bilateral partnership.

Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.

The Moroccan National Tourist Office (MNTO) opened in May a center in São Paulo to promote the country as a travel destination to Brazilians. The nonstop route between Casablanca and São Paulo is expected to encourage travel.

ifa-Galerie Berlin director Alya Sebti is part of the five-member curatorial team of the 2025’s edition of the event. She has visited Brazil for 20 years and says São Paulo feels like home away from home.