Brazilian meatpacker JBS said its Seara brand generated USD 500 million in revenue in the Middle East last year, as the company participated in the Saudi Food Show in Saudi Arabia earlier this week. The company operates factories and is making significant investments in the country.
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Industry group ABPA says companies and the government are acting to guarantee deliveries to Arab ports despite the conflict, maintaining supply.
One of the world’s largest meatpackers, the Brazilian company says its goal is to position the Gulf country as a hub for halal food production and export.
In a panel on sustainable development, company and standards body representatives said the concepts complement each other.
Following visits to Goiânia and Brasília, members of the Arab delegation say that the attention to halal food production and sanitary hygiene further strengthens Brazil’s standing as a food supplier.
The country is the world’s fourth-largest producer of this farmed fish, and the sector is experiencing a turning point, with an increase in exports and prospects for an even higher growth in shipments.
The companies BRF, Seara, and Marfrig, are working to ensure full traceability and sustainability for the halal market.
Amazon Week will take place at the Brazil Pavilion of Expo 2020 from December 1 to 7. Visitors will have the opportunity to digitally plant trees across the Amazon Rainforest and the United Arab Emirates.
The output in banned Brazilian plants accounts for 65% of the halal poultry exports from the country to Saudi Arabia. The Arab Brazilian Chamber reported it’ll collaborate in talks to reestablish the supply to the largest economy of the League of Arab States.
Brazil’s Seara, Sadia and Marfrig recently put out veggie burgers, breaded items, sausage and kibbeh to cater to the demand for meat substitutes.
