Brazilian footwear company launches social media campaign to promote the opening of its first branch store in Abu Dhabi.
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Specializing in the design and production of luxury furniture, the company is preparing to open its first point of sale outside Brazil in November. The store will be on Al Wasl Road, a district home to high-end boutiques, cafes, and restaurants.
The growth in retail in 2021 will be supported by the COVID-19 vaccination program and the Expo 2020 Dubai, scheduled to kick off this October.
Brazil’s Shorts Co. will likely have a franchise store in a Saudi mall soon. Its flagship product is men’s beach and post-beach shorts, but bikinis, speedos, linen shirts and other items are also available.
The brand is preparing to open its second store in the United Arab Emirates, this time at Dubai Mall.
The opening will be in September, with the brand planning a second store until the end of the year. The Brazilian cosmetics company signed a five-year agreement with Millennial Capital Ltd.
