Brazilian exporting companies may apply to participate in a food and beverage promotion week at the LuLu Hypermarket stores in November in Saudi Arabia. Entries will be accepted until August 18.
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The biggest annual supermarket sector show in Latin America brings together more international companies with each edition, including Arab ones.
Traditional brand Mazarieuna, established in Syria and now produced in Erbil, is exhibiting in Brazil for the first time. It wants to enter the local market and open a plant in the country.
Cola, citrus, orange and even guaraná drinks are part of the line created by Kinza. The brand is exhibiting for the first time in Brazil during APAS Show and wants to snatch up a share of the Brazilian market.
The supermarket trade show featured authorities like the governor of the state of São Paulo and its capital city mayor. Business expectation is around USD 3 billion. The Arab Brazilian Chamber has stands across three pavilions.
This year’s edition has companies from different sectors, including pet food. For many Brazilians exhibiting at the show, target markets are in Africa.
Revenues from sales in the sector accounted for 7.5% of Brazil’s GDP. The country has over 91,000 supermarkets.
Brazilian company Plotter Racks produced equipment that uses R290 propane, a fluid that doesn’t harm the ozone layer. It plans on exporting the eco-friendly product.
For the first time, the Arab Brazilian Chamber brings a personal-care company to the show. Jordanian group Sukhtian, with the brand Hi Geen, presented products such as suntan lotions, sunscreens, and cosmetics.
The deputy CEO for the emirate’s export agency, Mohammed Kamali, visited the Arab Chamber this Tuesday and said the organization intends to be at more events across the country.
Products on offer from exhibitors in the Arab Chamber pavilion include fresh dates from Tunisia and canned beans from Lebanon. The São Paulo Supermarkets Association expo opened on Monday and will run until Thursday.
A São Paulo-based network of 18 outlets was one of 11 international buyers which convened with 54 UAE companies at an event held by Dubai Exports.
