The biggest annual supermarket sector show in Latin America brings together more international companies with each edition, including Arab ones.
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Traditional brand Mazarieuna, established in Syria and now produced in Erbil, is exhibiting in Brazil for the first time. It wants to enter the local market and open a plant in the country.
Cola, citrus, orange and even guaraná drinks are part of the line created by Kinza. The brand is exhibiting for the first time in Brazil during APAS Show and wants to snatch up a share of the Brazilian market.
The supermarket trade show featured authorities like the governor of the state of São Paulo and its capital city mayor. Business expectation is around USD 3 billion. The Arab Brazilian Chamber has stands across three pavilions.
Revenues from sales in the sector accounted for 7.5% of Brazil’s GDP. The country has over 91,000 supermarkets.
For the first time, the Arab Brazilian Chamber brings a personal-care company to the show. Jordanian group Sukhtian, with the brand Hi Geen, presented products such as suntan lotions, sunscreens, and cosmetics.