Five Tunisian companies will exhibit at APAS Show to take place in São Paulo next week. Tunisia’s ambassador to Brazil, Nabil Lakhal, talked to ANBA on the participation. Arab country will showcase mostly dates and olive oils, products it is internationally renowned for.
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The launch is taking place at Naturaltech, a trade show that specializes in healthy and natural products. The UAE-based company’s president has come to Brazil for the first time and participates in the show.
Jomara brought six different date varieties to the APAS Show. Taybe said it launched a department for holding tastings in points of sale across the country.
Five Tunisian dates companies participate in APAS Show to boost their chances to export to the Brazilian market.
Following a successful career in the financial market, Brazil’s Rafael Gonçalves has lived in the UAE for four years and worked at two Arab companies. He is now the head of the world’s largest date firm, Al Foah.
The sixth edition of the festival began this Thursday (21) and will last four days, bringing together hundreds of producers and over 50 varieties of the fruit that is a symbol of the Arab world.
Al Foah is exhibiting its dates and date products in natural products show Naturaltech in São Paulo until June 11. The company has invested in its brand awareness in Brazil.
Date Crown will have a stand in the trade show Natural Tech that will take place in São Paulo in June. The company says this will be an opportunity for prospecting customers and inform Brazilians on the consumption of dates.
The Arab country has brought seven companies of pastries, biscuits, dates, herbs and spices to the APAS Show in São Paulo. The opening was attended by Jordanian senator Issa Murad, the Jordanian ambassador to Brasília, Maen Masadeh, and the Jordanian honorary consul in São Paulo, Mustapha Abdouni.
Saudi Arabia has pursued a strategy to get its dates into more international markets and boost exports. Brazil is one of the target markets.
