The sole representative of Date Crown brand in Brazil, Julia de Biase, made an agreement with food manufacturer Vitao. Besides selling date jams, exporting made-in-Brazil date products are in the plans.
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These were some of the leading exports of the country in February, a month that posted lower imports of grain, vegetable oils and sugar compared to a year earlier. Surplus was posted at USD 281.3 million.
Supermarkets of the chain held a promotion campaign of the Date Crown dates in November. The product was the bestseller in the Fruit & Vegetable section.
The Brazilian market imports 7% of the food and beverage it consumes. Arab countries participate as suppliers of sardines, olives, oranges, and other items.
Food and beverage produced in countries like Lebanon, Egypt and Tunisia arrive at the table of Brazilian people to make the holidays more complete. Import volume in November was up 55% from a year earlier.
Following a successful career in the financial market, Brazil’s Rafael Gonçalves has lived in the UAE for four years and worked at two Arab companies. He is now the head of the world’s largest date firm, Al Foah.
The sixth edition of the festival began this Thursday (21) and will last four days, bringing together hundreds of producers and over 50 varieties of the fruit that is a symbol of the Arab world.
Al Foah is exhibiting its dates and date products in natural products show Naturaltech in São Paulo until June 11. The company has invested in its brand awareness in Brazil.
Date Crown will have a stand in the trade show Natural Tech that will take place in São Paulo in June. The company says this will be an opportunity for prospecting customers and inform Brazilians on the consumption of dates.
The president of the Jordan Dates Association presented an overview of fruit production in Jordan this Wednesday (18) at a seminar at the Arab Brazilian Chamber of Commerce headquarters.
Date Crown branded products entered the shelves of Brazil’s largest retailer this week, bringing new prospects to the consumption of dates among Brazilians. The deal was struck through representative Julia de Biase.
The dermatofunctional specialist has inserted dates in the diets she proposes to her patients in consultations and virtual courses. Heath benefits for the intestines, the possibility of substituting sweets, and values present in cultivation led to the choice.
Production of the fruit could reach 330 thousand tonnes in 2020, said the country’s minister of Agriculture, Samir Taïe.
Marcelo Fernandes, the owner of restaurants such as Clos and Mercearia do Francês, is developing recipes with his chefs to include the fruit in the menus of his six establishments.
