Following a successful career in the financial market, Brazil’s Rafael Gonçalves has lived in the UAE for four years and worked at two Arab companies. He is now the head of the world’s largest date firm, Al Foah.
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The sixth edition of the festival began this Thursday (21) and will last four days, bringing together hundreds of producers and over 50 varieties of the fruit that is a symbol of the Arab world.
Al Foah is exhibiting its dates and date products in natural products show Naturaltech in São Paulo until June 11. The company has invested in its brand awareness in Brazil.
Date Crown will have a stand in the trade show Natural Tech that will take place in São Paulo in June. The company says this will be an opportunity for prospecting customers and inform Brazilians on the consumption of dates.
The president of the Jordan Dates Association presented an overview of fruit production in Jordan this Wednesday (18) at a seminar at the Arab Brazilian Chamber of Commerce headquarters.
Date Crown branded products entered the shelves of Brazil’s largest retailer this week, bringing new prospects to the consumption of dates among Brazilians. The deal was struck through representative Julia de Biase.
The dermatofunctional specialist has inserted dates in the diets she proposes to her patients in consultations and virtual courses. Heath benefits for the intestines, the possibility of substituting sweets, and values present in cultivation led to the choice.
Production of the fruit could reach 330 thousand tonnes in 2020, said the country’s minister of Agriculture, Samir Taïe.
Marcelo Fernandes, the owner of restaurants such as Clos and Mercearia do Francês, is developing recipes with his chefs to include the fruit in the menus of his six establishments.
