The trade show took place in the UAE, and Brazil’s participation was supported by industry project Beautycare Brazil. The event is expected to lead to USD 50 million worth of deals in the next 12 months.
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Data from the first half of 2021 shows hair care products and deodorants boosted the upward situation.
Some Arab consumers already acquire Brazilian beauty products, and an even larger share is willing to start buying. The Arab Brazilian Chamber addressed this market in a warm-up event for a series of B2Bs focused on the sector to take place in July.
An online business meeting saw personal care, perfume and cosmetics industry professionals go over industry figures and what’s to come once the pandemic has blown over.
Purchases went up 80% for supermarkets, 11% for health products, and 83% for beauty and toiletry items.
