The event, taking place in São Paulo in November, already has accredited importers from 21 countries, including Tunisia. The fair is expected to serve as a channel for the industry to diversify markets amid high U.S. tariffs.
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People bathe and swim in the Mediterranean Sea waters at a beach in the resort town of Hammamet in Tunisia’s Nabeul province. Tourism is a key part of Tunisia’s economy. By July 20 of this year, the country had received 5.279 million visitors. ©Fethi Belaid/AFP
From January to July 20, the North African country saw a 19.8% increase in visitors from a year ago.
The Arab country had a lower trade surplus in the sector in May due to increased imports and decreased exports. The main purpose of the fish purchased from the foreign market by Tunisia is industrial processing.
Year to date, the North African country’s trade balance shows a negative deficit equivalent to USD 3.4 billion. Exports recorded a slight decline.
In 2024, the North African country received USD 936 million in investment from foreign companies or institutions, according to UNCTAD.
In a meeting earlier this week, the Tunisian Minister of Transport and the Brazilian ambassador discussed developing programs to facilitate the flow of people and goods between Brazil and Tunisia.
At an event held at the Arab-Brazilian Chamber of Commerce in São Paulo, exporters from the Arab country showcased recipes made with olive oil and dates.
Companies from the Arab country participate in the retail sector fair seeking clients in Brazil. They say their product can offer competitive prices thanks to tariff reductions.
Tunisian date producers at the APAS Show are betting on Brazil’s growing local demand to expand exports.
The country has a group of exhibiting companies at the APAS Show retail fair in São Paulo. The goal is for Brazil to become a major trade partner in various sectors, says the ambassador to Brasília, Nabil Lakhal.
The North African country is participating in the WTM Latin America for the first time, aiming to promote its destinations among industry professionals. A partnership with airlines will help boost visibility and drive further tourism growth.
The Arab country will have a booth and an official delegation at WTM Latin America, which takes place next week in São Paulo. The event will serve as a platform for establishing partnerships in the airline sector, meetings with operators, and cultural activities.
The Brazilian cement maker announced that it has completed the transfer of all its assets in the Arab country to China’s Sinoma Cement Co., Ltd.
