Of the Middle East and North Africa states in a ranking made public by the Brazilian Tourist Board, Morocco is the one that sent the most visitors to Brazil in 2023, followed by Lebanon, Tunisia, Saudi Arabia, and Syria.
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Saudi Arabia drew 27 million foreign tourists last year and has established even more ambitious goal for the tourism industry.
Data released by the Ministry of Tourism showed the country received 5.9 million international visitors in 2023, a number higher than in 2022 but still below 2019.
According to apex body Qatar Tourism, visitor numbers in 2023 were a five-year high.
A surge in arrivals is anticipated to hit during the last two weekends of the year. A spike is expected on December 22, welcoming an estimated 279,000 passengers.
The prediction for 2023 is slightly up from last year’s. Most visitors are emigrants.
The pearls of Ras Al Khaimah were once treasures hunted by divers, but now they are cultivated. The process even involves what they call seeding to induce the formation of the gemstone.
With solid investment in digital marketing and influencers, the Arab country showed its strategies under the motto ‘Morocco – Kingdom of Light.’ The launch event took place in São Paulo this Thursday (23).
The Jordan Tourism Board held a seminar on the subject in Brazil this Wednesday (6). Executives are also looking forward to meeting with leaders of different religions to discuss suggestions and demands.
Strategies to boost the tourism industry are part of the Vision 2030 plan created by the Saudi government.
Sector yielded USD 5.8 billion last year. The Central Bank attributed it to an increase in the number of overnight tourists.
Country received 9.4 million tourists in 2019. Number of Europeans climbed by 16%, to 2.8 million.
The industry grossed USD 1.1 billion from September 2018 through August 2019, and 9 million tourists are expected this year.
The Middle East share of the world tourism market may increase from 6% to 8% by 2030, which amounts to 150 million tourists per year.
