São Paulo – The Brazilian Micro and Small Business Support Service (Sebrae) promotes on Tuesday (28), in São Paulo, a seminar on internationalisation of small businesses. “The idea is to work to change the ‘mental model’ of small companies so that they may already be born thinking global, turned abroad,” said Sebrae-SP consultant Gilberto Campião.
During the meeting, according to him, entrepreneurs are going to learn not just about the possibilities in the areas of imports and exports, but also ways for internationalisation, like the establishment of international partnerships and the promotion of contracts for transfer of technology.
The program will be divided into three parts. In the first, the São Paulo Trade Association (ACSP) should show how trading companies may simplify exports of micro and small companies. The organisation has a Foreign Trade Company Council and a small Trading Company Project. “Small companies produce and trading companies prospect clients abroad,” said Campião.
In the second part, the Sebrae should present how businessmen may establish their own plan for internationalisation and how the organisation may help in this process.
The last part will be a talk by the Italian Nícola Minervinni, a specialist in international marketing. According to Campião, he should speak about export consortiums, that is, companies that join forces to prospect and sell on the international market. Speakers should present their successful experiences in Europe and Latin America.
The event and admittance are free, but limited to 200 spots. Micro and small industrial and trade companies will have priority.
Service
Trade Meeting – Foreign Trade
Solution for internationalisation of small and micro companies
August 28th, 2012, from 3:45 pm to 9:00 pm
Site: Hakka Space, Rua São Joaquim, 460, Liberdade, São Paulo, SP
Further information and enrolment: 0800 570 0800
*Translated by Mark Ament
