São Paulo – Born in Taiobeiras, in northern Minas Gerais state, Brazil, Eusa Marques has built a career marked by entrepreneurship. As a child, she moved with her family to Rondônia state and is now CEO of Top Amazon. With her brand well established in northern Brazil, one of her biggest goals is now to export products made with Amazonian raw materials to the United Arab Emirates.
The idea of taking the biocosmetics company, which already sells to the United States, to Arab markets arose after Marques participated in international B2B meetings organized by Sebrae, which promotes the competitiveness of small businesses. In 2024 and 2025, the company was involved in negotiations with Colombia and Peru, as well as attending meetings with representatives from over 30 countries.
“These experiences helped me focus on markets with greater affinity for natural and forest-based products. I believe Arab countries highly value natural goods and have an ancestral tradition of using vegetable oils. That’s why I see our product connecting very well with this audience,” the entrepreneur says.
Besides the UAE, the entrepreneur believes European Union countries may be better prospects for new business contacts, as they already value Amazonian biodiversity and products with a sustainable appeal. To serve these markets, Top Amazon is studying regulatory adjustments and packaging changes, focusing on a more sophisticated design.
“Participating in B2B rounds is an opportunity to understand what the international market is looking for and how we can better prepare. But since I don’t know the Arab market, I believe I need a contact to build a bridge between us and them,” says Marques.
The company currently makes occasional sales to the U.S. for Brazilian hairdressers who discovered the products in Brazil and began using them in their salons abroad. In 2024, exports totaled USD 500 and in 2025 reached USD 3,000.
CEO and Brand History
Throughout her entrepreneurial journey, Marques completed five technical courses, including accounting, business administration, construction, aesthetics, and cosmetology. Her connection to the cosmetics sector began in 2006, when she started working as a distributor of professional products for beauty salons.
Growth was rapid, and within a few months, demand required expanding the team and seeking specialized support. “I started from the ground up, first validating the product, understanding the market, and building a solid customer base,” she says.
I started from the ground up, first validating the product, understanding the market, and building a solid customer base
Eusa Marques
In 2007, the entrepreneur turned to Sebrae, which played a key role in professionalizing the business. Years later, in 2017, she wanted to create her own brand. To achieve this, Marques invested further in training, including technical courses in colorimetry and chemistry, enabling her to develop and sign her own formulas.
Created in 2020, the biocosmetics brand offers products made exclusively from Amazonian plant oils, butters, and extracts. Key ingredients include cupuaçu butter, buriti oil, andiroba, copaíba, açaí, pracaxi, and Amazonian robusta coffee.
Marques says that much of these ingredients is sourced from local cooperatives and women who extract oils at home, following technical guidance provided by the company.
“We teach the process, buy what they produce, and also help create connections so they can sell to other markets,” explains Marques.
Focusing on sustainability, Top Amazon’s factory in Ouro Preto do Oeste, Rondônia, uses solar energy and implements packaging recycling initiatives in the municipalities where it operates.
The business is predominantly led by women and has a strong presence in northern Brazil, especially in Rondônia, Acre, and Amazonas, where more than 500 beauty salons use the brand.
*Report by Rebecca Vettore, in collaboration with ANBA
Translated by Guilherme Miranda
