São Paulo – Toshiba Transmission & Distribution Brazil (TTDB) is taking part in tenders for selling its power transformers in Algeria and in Morocco. The information was supplied year the company’s export director, Humberto Rodrigues Pereira. The equipment, manufactured at the company’s plant in the city of Contagem, in the state of Minas Gerais, are used at factories, power plants and substations.
TTDB has shipped transformers to the Arab market from Brazil twice, once to Morocco in October 2008, and the last to Egypt, in December last year. In the case of Egypt, two pieces of equipment were sold to a natural gas-fired electric power plant in Cairo, owned by the Cairo Electricity Production Company. The deal was worth roughly US$ 6 million, according to Pereira.
According to the company’s export director, the North African market is a promising one. “The development of the countries leads to new investment in infrastructure, mostly in the electric power industry, which is our business,” says the executive. The region is among the leading foreign markets for TTDB, alongside Western Africa and America. Presently, around 30% of TTDB’s transformer production in Brazil is exported.
This year, however, exports should decrease, according to Pereira, due to exchange rates and to recession in Europe and the United States. “Excessive appreciation of the real [Brazilian currency] against the dollar is leading our competitiveness to decrease, and recession in Europe and the United States is driving the competition level up, and thus leading prices to drop,” he says.
TTDB is owned by the Toshiba Corporation, which is headquartered in Japan and owns several companies in Brazil, among them electric and electronic appliances and medical equipment enterprises. In the field of electric power, Toshiba Corporation owns two companies, TTDB and a Toshiba Transmission Systems Brazil, the latter of which is based in Curitiba, the capital of the state of Paraná.
Contact:
Toshiba
Site: www.toshiba.com.br
E-mail: josehumberto@toshiba.com.br
Telephone: (+55 31) 3329 63069
*Translated by Gabriel Pomerancblum
