São Paulo – Intercultural branding will be in discussion in a free online workshop for actual and would-be exporting businesses, next Friday (22) and on May 29. The training event will cover concepts from semiotics and culture as international sales planning tools. It will also discuss international communication, not only in promotional material, but also packaging, negotiation and online presentation, so that companies can improve their foreign sales results.
The workshop is part of the Brasil Sweets and Snacks project, whereby the Brazilian Confectionery Industry Association (Abicab) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) have come together for international promotion of industry products. Registration is available for all interested parties. The course will be taught by International Marketing specialist Rodrigo Solano of consulting firm Think Global.
Translated by Gabriel Pomerancblum
