By Rodrigo Solano When thinking about international competitiveness, it is not uncommon for aspects of a low product or service price to come to mind, making perfect sense. However, it must not be forgotten that business success involves three other Ps of the so-called Market Mix (Price, Product, Promotion, and Place) and for this set
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A guide called ‘Using Language to Conquer’ brings important words for Brazilians to communicate in 22 languages, including Arabic, to serve as a tool in business.
‘Sem fronteiras para o sucesso’ got released by publishing house Évora late last July. It teaches readers to deal with different cultures in business internationalization and includes content on Arab markets.
An online training event on intercultural branding will be hosted by Brazil’s confectionery industry association Abicab and trade and investment promotion agency Apex-Brasil on May 22 and 29.
