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#ANBA 170 – A fórmula da expansão da Calçados Bibi

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Saiba como é o modelo de negócios da marca brasileira de calçados infantis Bibi, que opera com franquias e se tornou um case bem-sucedido de integração entre as vendas em lojas físicas e digitais.

Em entrevista ao podcast da ANBA, a presidente da Calçados Bibi, Andrea Kohlrausch (foto), conta sobre o propósito de expandir a internacionalização da empresa com base nesse modelo, inclusive para os países árabes.

Foto: Divulgação

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#ANBA 170 – A fórmula da expansão da Calçados Bibi

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