São Paulo – Commercial promotion through accelerating international presence was the theme of one of the Sebrae Global Experience panels held by the Brazilian Micro and Small Business Support Service (Sebrae) in Rio de Janeiro. The online event started this Tuesday (23) and runs until Thursday (25). The debates were attended by executives such as the secretary general and CEO of the Arab Brazilian Chamber of Commerce (ABCC), Tamer Mansour, who spoke about the steps to internationalize companies on Arab soil.
On the occasion, the executive spoke about the need for companies to prepare themselves to negotiate in a dynamic specific to each Arab country. “The most important thing in the process of negotiating with the Arabs is not to skip steps. It is a market with many differences; each region has its own characteristics. There’s the training, and you need to focus on getting to know the region’s culture and if your product requires any adaptation,” he said.
Mansour mentioned as an example a company he visited in Jordan. The company’s goal was not only to produce games but to adapt existing games to different nations and cultures. The executive also recalled the diversification of the economy the Arabs have been promoting through investment in technology such as smart cities, big data, and 3D projects.
“Artificial intelligence was even used to track people and prevent crowds during the peak phase of the pandemic,” recalled Mansour.
Also at the debate, Camila Moura, director of the American Chamber of Commerce of Brazil, Amcham, spoke on the presence of Brazilian companies in the United States. She highlighted there is room for small companies and startups and many opportunities in different states.
In addition to Moura, Nicolás Casasfranco, director general of Procolombia in Brazil, also spoke about trade ties with Colombia. “In addition to the free zones, we have a stable economy, which is good for companies that seek to set up shop,” stated Casasfranco.
Translated by Elúsio Brasileiro
