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Some Tunisian olive oil brands, such as Rivière d’Or and Bulla Regia, are already sold in Brazilian retail. Others, including Oleajoy Huilerie el Allem, Fermes Ali Sfar and Sora Oil, are seeking to enter the market. All are exhibiting at APAS Show in São Paulo.

Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.