Glaucia Sousa has lived in the emirate for three years and established herself as a consultant for Brazilian companies that want to do business in the UAE. She also mentors expatriate women on financial awareness.
Browsing: internationalization
Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.
A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.
In partnership with the Africa Business School, Brazil’s Dom Cabral Foundation will study Moroccan companies’ internationalization. The research will start on March 7 and be presented in the second half of 2023.
Present in 17 Brazilian states, the healthy food restaurant company intends to export franchises to Portugal, the United States, and the United Arab Emirates in 2023.
At an event held by Sebrae in Rio de Janeiro, the secretary-general and CEO of the Arab Brazilian Chamber, Tamer Mansour, spoke about essential steps in the internationalization of companies.
In a mission to Brazil, the CEO of Dubai Multi Commodities Centre has visited Minas Gerais, Espírito Santo and São Paulo. In the headquarters of the Arab Brazilian Chamber, he addressed businesspeople and talked about what he wants from the relation with the country in sectors such as coffee and marbles.
By Rodrigo Solano When thinking about international competitiveness, it is not uncommon for aspects of a low product or service price to come to mind, making perfect sense. However, it must not be forgotten that business success involves three other Ps of the so-called Market Mix (Price, Product, Promotion, and Place) and for this set
‘Sem fronteiras para o sucesso’ got released by publishing house Évora late last July. It teaches readers to deal with different cultures in business internationalization and includes content on Arab markets.
Having tools to tell the story of a product since its production until it arrives at its destination is a plus for companies intending to export. In webinar hosted by the Arab Chamber on Wednesday (1), specialists explained how end-to-end traceability helps showing the quality of the product to the consumer.
