São Paulo – The Brazil-Arab News Agency (ANBA) launched this Monday (27) a new visual identity, with a redesigned logo. The website’s appearance was revitalized with lighter and more modern colors and lines, following the innovations and technologies the Arab Brazilian Chamber of Commerce (ABCC) is going through, of which ANBA makes a part. ANBA is the news agency of the ABCC.
“The new visual identities of the ABCC reflect the moment the institution is experiencing, of technological innovation and modernization. The new logo of our communication agency, ANBA, is a symbol of this ABCC 4.0,” says the institution‘s president, Osmar Chohfi. In August, the ABCC launched its 4.0 Space, creating the ABCC Lab innovation laboratory, the Ellos Blockchain trade platform, and the Innovation Committee, in which Arabs and Brazilians will discuss topics relevant to innovation.
The Marketing and Content director at the ABCC, Silvana Gomes, claims that, just as the organization is undergoing a complete digital transformation, ANBA is also making progress, using new media and languages to communicate with the public. The agency recently launched its podcast and started using new social networks to propagate content.
Silvana Gomes explains the new look also reflects the moment of ANBA’s expansion, with further international and national partnerships being made with news agencies, major media outlets, and industry associations. ANBA already has content-sharing agreements with ten news agencies in Arab countries and one in Brazil.
The new ANBA logo brings elements of this modernization. The gradient gives a more metallic appearance, with an arabesque that refers to a transmission antenna and, at the same time, an umbrella under which Brazil and the Arab countries stand in a global context. “The logo conveys the message of proximity between these two worlds,” says Gomes.
ANBA, conveying information
ANBA is a news agency specializing in covering Brazil-Arab countries’ relations subjects. It is the only Brazilian news outlet dedicated exclusively to covering this theme with Portuguese, English, and Arabic editions. Its professionals have won 11 journalism awards.
In October 2020, the agency launched its podcast, ANBA Cast, available on audio platforms. ANBA has about 85,000 pageviews monthly, with about 40% of hits outside Brazil. Its team consists of three journalists, two English translators, and two Arabic translators.
Translated by Elúsio Brasileiro
