São Paulo – Egyptian and Tunisian exporters will be in São Paulo next week to negotiate with Brazilian businessmen. Thirteen Egyptian companies affiliated with project Emap (Egyptian Medicinal and Aromatic Plants), which promotes exports of spices, medicinal herbs and raw material for perfume manufacturing will come to the country. The Tunisians are executives from the Middle East and Africa Exporters Association (Maex). The negotiations are organized by the Arab Brazilian Chamber of Commerce.
“They export agricultural foodstuffs such as olive oil, tomato preserve, tomato sauce, sweets, dates and harissa, which is a type of spicy pate,” said Rubens Hannun, the Arab Brazilian Chamber vice president regarding the Tunisians. Maex’s chairwoman Gherairi Houyem and CEO Jaouadi Zied will represent six Tunisian food companies.
On Friday (28th), the Brazilian importers invited to negotiate with the Tunisians will take part in Tunisian Experience , a tasting of dishes using ingredients from the Arab country. “At the tasting, Brazilian dishes made using Tunisian ingredients will be served. They will also be able to sample the ingredients separately,” says Hannun.
The Arab Brazilian Chamber vice president notes that the purpose of the visit of the Tunisian executives is to have them become familiar with the Brazilian market and establish a relationship with local companies. The Tunisian ambassador to Brasília, Sabri Bachtobji, will accompany the visitors.
“They are very focused on Brazil. The visit will enable them to obtain further information and gain a sharper perception of the Brazilian market, so that next year they can join a delegation and attend important trade shows,” he said.
Spices
Monday (24th) will see business matchmaking rounds with the Egyptian exporters at the Arab Brazilian Chamber headquarters. Product offers include herbs, spices, teas, fresh and frozen vegetables. “The products include black pepper, cumin, garlic powder, onion powder, various peppers and others. I believe there is a good market here, because these items are widely consumed in Brazil,” says Michel Alaby, the Arab Brazilian Chamber CEO, who has returned from Egypt recently.
The CEO explains that Emap is a project composed of small and medium businesses. “Many of them already export to various countries,” he says. Fifteen Brazilian enterprises have registered for the matchmaking rounds, including food importing companies and supermarkets. Parties interested in attending the rounds with the Egyptians or Tunisians should contact the Arab Brazilian Chamber. Registration is free of charge.
The Arab importers’ schedule also includes visits to trade shows in São Paulo, such as Sial, for foodstuffs, and Biofach, for organics. The groups will also pay visits to Brazilian emporia and supermarket and attend presentations on the Brazilian food industry.
Service
Matchmaking Rounds with Egyptian Exporters
July 24th from 9:00 am to 6:00 pm
Place: Avenida Paulista, 326, 11th floor
São Paulo – SP
For additional information on the matchmaking rounds and Tunisian Experience call (+55 11) 3147-4066 or write to members@ccab.org.br.
*Translated by Gabriel Pomerancblum
