Author: Isaura Daniel

A journalist with a degree from Unisinos and experience in economy and finance, she has been responsible for international coverages and amassed eight journalism prizes.

Maher Idriss participated, last weekend, in a business roundtable promoted by the Brazilian Micro and Small Business Support Service (Sebrae) in Aracaju, capital of the northeastern state of Sergipe. The importer visited four factories, some plantations and talked to local concentrated orange juice producers. He has been purchasing Brazilian orange juice, but has also shown interest in purchasing juice made out of pineapple and passion fruit.

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The company has closed sales contracts for an estimated US$ 400,000 with distributors in three countries and is also negotiating with Kuwait and the United Arab Emirates now. General Brands has been in operation for only seven years, but its main product, powdered juice Camp, is already in the third place among the most sold powdered juices in Brazil.

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The return of foreign capital to the country should help maintain the growth indices Brazil has been obtaining in international trade.  The country should end this year with a 21% increase in exports besides indications of growing domestic demand.  Estimates indicate growth of about US$ 100 million in direct foreign investments.

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The company started shipping machinery produced in their Horizontina factory, in the southern state of Rio Grande do Sul, to the region around one year ago. In the last 12 months, sales to the Middle East and North Africa have represented 10% of foreign trade by the Brazilian factory. John Deere is one of the world leaders in production of agricultural machinery, with industrial plants in 32 countries.

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