Maher Idriss participated, last weekend, in a business roundtable promoted by the Brazilian Micro and Small Business Support Service (Sebrae) in Aracaju, capital of the northeastern state of Sergipe. The importer visited four factories, some plantations and talked to local concentrated orange juice producers. He has been purchasing Brazilian orange juice, but has also shown interest in purchasing juice made out of pineapple and passion fruit.
Author: Isaura Daniel
They sold US$ 177 million to the countries in the Middle East and North Africa and in the first six months of the year. The region answered to 16.7% of sector import. The products traditionally purchased are sugar and chicken, according to the spokesperson of the Organization of Brazilian Cooperatives (OCB), Júlio Pohl.
The company has closed sales contracts for an estimated US$ 400,000 with distributors in three countries and is also negotiating with Kuwait and the United Arab Emirates now. General Brands has been in operation for only seven years, but its main product, powdered juice Camp, is already in the third place among the most sold powdered juices in Brazil.
Raúl Cano Ricciardi, Foreign Trade director of the Paraguayan Foreign Relations Ministry, stated that his country is interested in increasing trade with the Arab nations. He believes that free trade accords, like the one being discussed with Egypt, are a good way of providing incentives to the trade flow and generating contact between businessmen.
The factory from the southeastern state of São Paulo sent around 50 mannequins to international brand stores in both Arab countries last year. The company intention, however, is to increase trade relations with the nations in the region and find a representative on the local market. The company already exports to over 20 destinations.
The event will take place between July 27 and 30 at the Expo Center Norte, in São Paulo, and will introduce innovations used by Brazilian bakeries.
The event will take place between July 27 and 30 at the Expo Center Norte, in São Paulo, and will introduce innovations used by Brazilian bakeries.
The company will open three franchises in Saudi Arabia by the middle of next year. Entry into the region is part of a larger plan for international expansion, which includes the opening of 350 franchises abroad by 2020. Carmen Steffens produces fashionable shoes and purses intended for a high-end clientele.
The return of foreign capital to the country should help maintain the growth indices Brazil has been obtaining in international trade. The country should end this year with a 21% increase in exports besides indications of growing domestic demand. Estimates indicate growth of about US$ 100 million in direct foreign investments.
The company started shipping machinery produced in their Horizontina factory, in the southern state of Rio Grande do Sul, to the region around one year ago. In the last 12 months, sales to the Middle East and North Africa have represented 10% of foreign trade by the Brazilian factory. John Deere is one of the world leaders in production of agricultural machinery, with industrial plants in 32 countries.
The company wants to increase its sales on the international market, and will seek clients in the Arab countries. Círculo manufactures threads for embroidery, knitting, and crochet. Its revenues last year were US$ 22.6 million, US$ 2.5 million of which were attributed to exports.

