São Paulo – The São Paulo-based trading company Braseco is setting up good deals at the Project Lebanon fair, which began last Tuesday (5th) in Beirut. The company is attending the event together with six other Brazilian enterprises at a stand organized by the Brazilian Ministry of Foreign Relations and the Brazilian Embassy in Beirut, with backing from the Arab Brazilian Chamber of Commerce.
Braseco is representing three Brazilian brands at the event: Duratex, a manufacturer of wood planks for furniture; Madeireira Uliana, a maker of doors, windows, jambs and sills; and Rudinick, a maker of household and office furniture.
“We have received quotation requests for doors by Uliana and material by Duratex. Some of the potential clients have even informed the amount they want to buy,” says Braseco director Damaris Costa. “Orders are usually not placed at fairs, but I believe that the follow-up (of these contacts) will yield results,” she says.
She also praised the visitors at Project Lebanon. “The level of visitors is quite interesting. Most are architects and many are architecture students,” she says.
To Costa, Lebanon is a “demanding and sophisticated market.” Still, she says the Lebanese are interested in buying products from brands which are present in their country. “In order to sell, you must have a distributor here,” she says.
Other brands represented at the Brazilian stand are Astra, KRJ, Portobello, C3 Equipamentos, Saniram and Universo Tintas. The fair will continue until Friday (8th).
*Translated by Gabriel Pomerancblum
