Brazilian brand takes vegan hair straightener line to Arabs

Private Cosméticos has a foothold in markets such as Saudi Arabia, Libya and Iraq. The brand has specialized in private-label high-performance vegan products.

Thais Sousa

São Paulo – For 12 years, Brazilian brand Private Cosméticos has specialized in serving the vegan market, which abstain from animal products or products that have been tested in animals. With this expertise, the company features a vegan hair straightener line.

Brand is successful in the Middle East

The product has been exported to several countries, including Saudi Arabia, Iraq and Libya. “We have a very successful line in the Middle East called Vegan Lizz. They are hair straightener, moisturizing and home care products,” the company’s CEO Márcio Antônio Espindola told ANBA. Pictured above, a model poses besides Vegan Lizz products.

The line was developed to eliminate the hair’s frizz and volume, resulting in a natural straight look without damaging or harming the hair fiber. The products, such as anti-frizz and shampoos, have vegetal oils and raw materials in their formulae that moisturize, nourish and rebuild the hair. “We don’t give up on our essential oils and natural, vegan active ingredients,” stressed Espíndola.

The Brazilian family company was founded by Espíndola, who notice how well the hair responded to vegan cosmetics, decided to slip into this niche. “I’ve been an industry manager for some years, and I lived in Europe to study. That’s where I had my first experience developing products,” he recounted.

Espíndola leads the company

The company’s portfolio now includes hair products as well as skin and body creams, body splash, and vegetal soap bars. Based in the city of Valinhos, São Paulo, the company focus in developing cosmetics private-label products. So, half of Private Cosméticos’ products are geared toward Brazil and the other 50% are exported. “We specialize in high-performance private-label vegan products and work only with premium products,” the CEO stressed, pointing out the company manufactures products for other 45 brands.

The businessman believes the brand’s vegan hair straightener products has broke into other markets due to the high demand for premium, sustainable products. “People have increasingly focused in high-quality, natural products and sustainable, responsible, environmentally-friendly companies. This create a space for vegan products in the market,” the CEO says.

All products developed by the brand are cruelty-free certified. “We believe these certifications are a great prize,” the CEO said on the vegan and cruelty-free seals. Private Cosméticos is an Arab Brazilian Chamber of Commerce member and was a sponsor of the Economic Forum Brazil & Arab Countries.

Contact Information
Private Cosméticos
Phone number: +55 19 99678-8518 | +55 19 3849-2445 | +55 19 3849-2672
Rua Natale Capelatto, 50 – Vila Pagano – Valinhos-SP | CEP: 13277230

Translated by Guilherme Miranda

Press Release
Press Release

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