São Paulo – Brazil will have a 400-plus square metre pavilion featuring 38 companies in the upcoming edition of the Arab Health fair, due from January 28th to 31st in Dubai, United Arab Emirates.
The companies’ participation is organized by the Brazilian Association of the Industry of Medical, Dental, Hospital and Laboratory Articles and Equipment (Abimo) in partnership with the Brazilian Export and Investment Promotion Agency (Apex). The companies will showcase products such as incubators, orthopaedic implants, autoclaves, hospital furniture, fans, and respiratory devices, among others.
“We have something new this year. For the first time, we will have an area in a dedicated hall for the laboratory industry,” says Clara Porto, the Commercial Promotion coordinator for Abimo. “Two Brazilian companies will participate in Meb Lab, which is another fair within Arab Health, exclusively targeted at the laboratory industry,” she explains. The companies in this separate pavilion will be Quibasa Bioclin and Wama Diagnóstica.
According to Porto, of the Brazilian companies in Arab Health, only four are first-timers at the event. “The Arab market is good, but we have a lot of work to do, especially with regard to image and positioning,” says the coordinator. “It is a demanding market that seeks quality products. There are lots of opportunities there, but we have to work hard for them,” she says. She claims the expectations concerning Brazilian participation in 2013 are good. “It is a fair in which companies usually close lots of deals.”
The Abimo coordinator says this will be the second time that companies from the country go to the fair under the Brazilian Health Devices brand, created to identify health industry products from Brazil in foreign countries.
“We have already noticed an improvement in brand perception in 2012 from 2011,” she says. “A larger number of visitors have come to regard Brazil as a serious, reliable supplier of technology products,” she says. Porto also says more people have claimed to be aware of Brazilian products.
In this year’s edition of Arab Health, Brazilian companies closed US$ 1.1 million worth of immediate deals. According to Porto, more than 3,000 contacts were made, and deals worth another US$ 13.760 million are expected to be closed in the 12 months following the event.
Dental fair
Abimo is also organizing the participation of 15 Brazilian companies in the International Dental Conference & Arab Dental Exhibition (AEEDC), due from February 5 to 7 in Dubai.
Besides the exhibiting companies, the association will take a Brazilian dentist to the fair for the first time, to give a lecture at the congress which is a part of the fair.
Luiz Narciso Baratieri is the coordinator of the master’s course in Dentistry of the Federal University of the State of Santa Catarina. He has taught over 600 courses overseas and is the editor-in-chief of magazine Clínica – International Journal Of Brazilian Dentistry. At the congress, he will discuss cosmetic dentistry.
*Translated by Gabriel Pomerancblum
