São Paulo – After years of work with digital marketing, Brazilians Bruno Egger, Hugo Pitta, and Gregório Camacho opened a company exclusively dedicated to international trade, Graux. The trio was already at the head of Mobilisa, a technological solutions and digital communication brand which will now focus on the hotel industry. Pictured above, Bruno Egger, content director, and Gregório Camacho, executive director. Gregório and Hugo Pitta, director of technology.
The partners have provided the Arab Brazilian Chamber of Commerce (ABCC) with different online communication services for the past five years. Gregório says it is essential to have solid digital positioning with updated and innovative websites, new technology, and activation in social media to establish communication and generate international credibility. He sees this as fundamental for anyone working with the global market now. “We strongly believe in generating this digital power for progress and success in international business,” said Gregório in an interview with ANBA.
Among the services offered by the company are content generation, videos, streaming, event coverage, trade missions, digital arts, campaigns, and website and application development. “It is good to mention we are a holding company and [within it], Graux will focus on the foreign market. This is the strategy we have focused on, and it has been working fine. The goal is to generate content empowerment for multinational companies,” he stated.
In addition to its interest in entering the Arab market, Graux is also targeting customers in Europe, the United States, and Latin America. “Especially with web and app development, we could activate very strongly in the international market, remotely. The advantage is the Brazilian Real is depreciated to the Dollar, Euro, or Dirham. In Latin America, we gained in quality,” explained Greg.
For him, another differential of Graux is it is a single agency working in several areas. “We can create institutional videos, offline campaigns with direct mail, and give the possibility to have all help and support within a single company. It is an aspect we see as very strong,” he concluded.
The brand already has international customers in countries such as Spain, Portugal, and Argentina. Among the Arabs, Graux has already received requests for its services, and according to Camacho, the most significant demand comes from the Gulf region.
Services
The brand’s portfolio, with mostly custom-made jobs, include large company clients. “In addition to projects in which we follow specific moments to produce videos, we also do streaming, which is very strong. This consists of covering hybrid events on-site [which are broadcast live],” said the businessman.
Some examples of live broadcasts were at ABCC, such as the Global Halal Brazil Forum (GHB). “The ABCC has been investing a lot, and we have also achieved results in social media, such as the Instagram we created, which has gone from zero to almost 10,000 (followers) now. This is because of the constant work. Technology changes a lot. When we opened the Instagram profile, there were no stories or reels, which are fundamental today. We stay connected to new trends and follow technological evolution in media. It is vital to extract the best from each market,” concluded the director.
Contact:
Graux
Website
Email: contato@graux.com.br
Phone: +55 (11) 948728472
Translated by Elúsio Brasileiro
