São Paulo – Brazil’s franchising sector posted revenue of BRL 76.6 billion (USD 14 billion) in the third quarter of this year, up 9.1% from the same period last year, according to data released on Tuesday (16) by the Brazilian Franchising Association (ABF). Over the past 12 months, sector revenue totaled BRL 293.5 billion (USD 54.2), an increase of 10.8% compared to the same period in 2024.
Brazilian franchising, ABF reports, is present in 126 countries and totals 200,152 operations nationwide. In a statement, the association’s president, Tom Moreira Leite, said the segment has been growing above the retail average. The institution expects franchising to end 2025 with revenue growth of between 8% and 10% compared to 2024.
“Despite the weakening of Brazil’s economic activity and the persistence of high interest rates, which hinder investments and reduce risk appetite, franchising has shown vitality and consistent growth capacity. However, domestic factors, such as the risk of increased defaults and GDP slowdown, as well as global factors like international uncertainties, remain on the radar,” said the executive.
The sectors that recorded the highest growth in the third quarter were cleaning and conservation, with a 14.5% increase compared to the same period in 2024, followed by health, beauty, and wellness, with a 13.1% rise, and food—retail and distribution (+12.7%).
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Translated by Guilherme Miranda
