São Paulo – The capital of the northern Brazilian state of Pará, Belém, will host the workshop “How halal can boost your brand’s internationalization” [“Como o halal impulsionará a internacionalização de sua marca”] next Tuesday (27) from 8:00 am to 12:00 pm BRT. The event is aimed at companies and state players interested in the halal market, for which products are produced and processed according to the guidelines of the Islamic religion and suitable for consumption by Muslims. Participation is free, and registration is open.
The workshop will be held by the Halal Brazil Project, carried out between the Arab Brazilian Chamber of Commerce (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), intending to increase Brazilian participation as a global supplier of the segment, especially with value-added foodstuffs. BRL 15.4 million (about USD 3.22 at the current rate) will be invested to insert 500 Brazilian companies in this market within the next 30 months.
The event schedule will include lectures with detailed explanations about what halal is, the characteristics of the halal market worldwide, and how the Halal Brazil Project works. A case of a Brazilian company with experience in halal products, Goola Açaí, will also be presented. The event will also include a presentation of the Let’s Export Platform by the Federation of Industries of the State of Pará (FIEPA).
The workshop is organized by the Halal Brazil Project by the ABCC and ApexBrasil, the Brazilian Ministry of Development, Industry, Commerce, and Services, and the Federal Government, in partnership with FIEPA and the Pará International Business Center (CIN). The event will occur at the Euvaldo Lodi Institute (IEL), part of the FIEPA System, with a welcome coffee at 8:00 am and an opening scheduled for 9:00 am.
Quick facts:
Workshop “How Halal can boost your brand’s Internationalization” [“Como o halal impulsionará a internacionalização de sua marca”]
June 27, Tuesday, from 8:00 am to 12:00 pm BRT
Euvaldo Lodi Institute – Fiepa System
Travessa Quintino Bocaiúva, 1588 – Belém – Pará
Registration here
Translated by Elúsio Brasileiro
