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Part of the proceeds from coffee grown by a Lebanese will be funneled to help the Syrian people. For each Yalla Yalla pack bought, roasting business Tocaya will donate BRL 5 to the Arab country through the UN World Food Programme.

The São Paulo native of Lebanese origin has a career spanning over three decades. Assad is a singer, guitarist, songwriter, and much more. She talked about the influences of her family, deeply connected to music.

The grandson of a Lebanese man and a Syrian woman, the writer from São Paulo approached his roots when writing his first novel, ‘A Imensidão Íntima dos Carneiros,’ released in 2015. Now, he prepares to release another novel and three children’s books.