São Paulo – From Franca, 401 km from São Paulo, the footwear from the brand Carolina Martori went to Dubai, United Arab Emirates. The first sale was done in the second half of last year and a second batch was shipped last month. In total, 600 pairs were sold to a single client in the Emirate.
“It’s the store of a Brazilian woman that is married to an Arab man. She owns a store that only sells Brazilian shoes”, says Ana Carolina Martori, director of Style and Product Development and responsible for the brand’s sales abroad. “She was looking for fine shoes and another manufacturer recommended us.
According to Martori, among the pairs shipped to the Arab stores are scarpins, Chanel-style shoes (with open heels), pumps (high sole in front), ballerina flats and peep-toes (with a toe opening). “She likes shoes with neutral colors and also with snake prints”, says the director about the purchases made by the businesswoman from Dubai.
“Some shoes we sell according to our models, others we exchange the heels or add a rubber sole so they won’t make noises”, reveals Martori about the adaptations done for sales to the UAE.
Besides the Gulf country, the São Paulo state-based brand also ships its products to the United States and Paraguay. Sales abroad started in 2006 but represent only 5% of production for the company, which currently manufactures 180 pairs daily, but has a capacity for 300 pairs per day.
Martori is the one that creates all of the shoes by the brand that carries her name. In a year, she creates 200 new models. All of them are made of leather. “We focus quality and comfort. We have a perfect shape. Mine is a high-added-value product.
Carolina Martori manufactures only women shoes. The sizing scale goes from 33 to 43 (5 to 13 in the US; 35 to 45 in Europe), but the Arabs, says the shoes designer, wear from 34 to 39 (6 to 10 in the US; 36 to 41 in Europe). The brand’s director says the company “looks kindly” to the possibility of expanding in the global market and says that she’s in talks with a client in France.
Contact
Carolina Martori
Website: www.carolinamartori.com
Email: carolinamartori@yahoo.com.br
Phone: +55 16 3720-3622
*Translated by Sérgio Kakitani
