São Paulo – Eighteen Brazilian dental industry companies are heading over the next few days to Dubai, in the United Arab Emirates, to show their products at the UAE International Dental Conference & Arab Dental Exhibition (AEEDC), the leading fair for the industry in the Middle East and North Africa. They’re expecting to strike deals worth BRL 3 million (roughly USD 1 million) during the event and in the 12 ensuing months as a result of contacts made there.
This will be the eleventh time that the Brazilian Medical Devices Manufacturers Association (Abimo) is taking affiliated companies to the trade show, this time in partnership with the Brazilian Exports and Investment Promotion Agency (Apex-Brasil), via the Brazilian Health Devices project. According to Abimo international marketing projects manager Clara Porto, Brazil is looked up to when it comes to oral health and dental care, and that is conducive to deal-making.
“Arabs enjoy doing business with Brazilians, and they look for high-quality products at affordable prices. And considering those variables, Brazil is a competitive country,” a statement quoted her as saying.
According to Abimo, in 2015, Arab countries purchased USD 590 million worth of dental products and devices, a 3% increase over the preceding year. AEEDC is one of the foremost events in the world, fuelled by demand for services across the region, where middle- and upper-class demographics are expanding and are greatly concerned with aesthetics, Abimo reports.
There’s plenty of space for Brazilian companies in the Arab market. In 2015, out of those countries’ total imports, only USD 3.2 million were Brazilian products. That is why Aditek, Angelus, Bio-Art, Bionnovation, Cristófoli, Dentscler, DFL, DFVasconcellos, DSP Biomedical, Indusbello, Maquira, Microdont, Olsen, ROIC, SIN Implantes, Systhex, Titanium Fix, and XDent will travel to the AEEDC this year.
“We are very optimistic regarding our going to the fair, particularly because of the good reputation that Brazilian products enjoy in Arab markets, notably Saudi Arabia, which is the biggest in the region,” said Luciano Rodrigues, the export manager with clinical test and dental practice chair maker Olsen, in a written statement.
A unique offering from Brazilian companies at the event is the Brazilian Hands On area, where they can demonstrate product applications to visitors: “The space will allow companies to promote their items in a more technical way, with hands-on demonstrations to prospective distributors, clients, and dentists,” explains Porto.
Last year, Brazilian enterprises grossed a combined BRL 4 million (approximately USD 1.3 million) during AEEDC and the 12 months that followed, according to Abimo. There’s a reason for the more modest expectation in 2017: this year will also see the IDS (International Dental Show), a biennial fair in Germany, therefore some of the deals will be taking place there as well.
Quick facts:
AEEDC (UAE International Dental Conference & Arab Dental Exhibition)
February 7 to 9, 2017
Dubai International Convention & Exhibition Centre
Website: http://www.aeedc.com/
*Translated by Gabriel Pomerancblum
