São Paulo – Emirates Airline has been named the most valuable brand among the world’s airlines for the third year running, as per the Brand Finance Global 500 report released this week. The carrier’s brand has been valued at US$ 5.48 billion, up 34% from 2013.
The report is issued on an annual basis by British consulting firm Brand Finance, the leading global brand ranking company, and takes into consideration aspects such as the value, denominated in US dollars, of the reputation, image, and intellectual property of the world’s most famed brands, in different categories. The ranking also takes into account attributes such as emotional connection with the brand, financial performance and sustainability, economic growth rates and revenue forecasts, among others.
“A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years,” said Boutros Boutros, Emirates Airline senior vice president for Corporate Communications, as per a press release issued by the carrier.
“We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,” he added.
Emirates ranks 234th in the overall ranking and has also been named the most valuable brand in the Middle East for the fourth straight year.
*Translated by Gabriel Pomerancblum
