São Paulo – The Brazilian participation at the Djazagro fair, in Algeria, has already led to business deals being closed. The food and agricultural machinery fair started last Monday (23rd) featuring five Brazilian companies, at a booth organized by the Arab Brazilian Chamber of Commerce and by the Brazilian embassy in Algiers.
The first company to profit from the event was Baldan, based in the city of Matão, in the state of São Paulo. “We have already closed a deal for three containers’ worth of agricultural implements, totalling 200 different items,” says Baldan export analyst Euripes Soares Junior.
Soares explains that the buyer is an old customer of the company who went to the fair and, upon meeting him, wound up placing the new order. In addition to Algeria, Baldan sells to other Arab countries such as Sudan, Tunisia, Egypt and Morocco.
Baldan exports 20% of its production. The main foreign markets for the company are Latin America and South Africa, but Arab countries are also a highlight. “The Arab market’s share in our sales is growing steadily compared with previous years, and our participating in the fair, backed by the Arab Brazilian Chamber, has proved very important,” said Soares.
Other Brazilian companies at Djazagro include Kepler Weber, also in the machinery and agricultural equipment business, food trading companies Columbia and Pankommerz, the meat packing company Minerva, and the Brazilian Beef Industry and Exporters Association (Abiec).
Parallel to the fair, Abiec will attend meetings with officials from the Algerian Ministry of Agriculture. The Arab Brazilian Chamber CEO, Michel Alaby, will attend meetings at the Algerian Export Promotion Agency (Algex) and the Algerian Chamber of Commerce and Industry.
*Translated by Gabriel Pomerancblum
