São Paulo – Brazilian cosmetics are purchased by many Arab consumers, but there’s room for more. In a warm-up event for a series of B2Bs on the sector on Friday (18), the Arab Brazilian Chamber of Commerce (ABCC) presented figures that show how interesting cosmetic exports can be for Brazil-based companies. The online B2Bs between Brazilian cosmetic exporters and Arab importers will take place from July 5 through 8. Registration is open.
Fifteen percent of the Arab consumers have bought some Brazilian beauty and toiletry product, said ABCC New Business director Daniella Leite based on a survey commissioned by the research firm H2R Pesquisas Avançadas. “It’s a very interesting number that we can step up further,” Leite said. According to the same survey, 45% of the Arab respondents said they would buy Brazilian cosmetics, which shows room for growth.
Arab businessman Alaa Kara Ali talked during the warm-up event and confirmed the good reputation of toiletry and beauty products from Brazil in the Arab market. Ali is the founder of Metro Brazil, which exports Brazilian products – including cosmetics – to Arab countries through an online platform. Ali says the Brazil brand appeals to the Arab market and that clients of the region seek out high-quality items and good customer service.
ABCC Marketing & Content director Silvana Gomes showed how Brazil currently ranks in the Arab toiletry, cosmetic and perfume market. She said the Arab countries imported USD 8 billion in products of the segment last year, but Brazil accounted only for USD 17 million. The top buyer is France, followed by Turkey, Saudi Arabia, China, and the United Arab Emirates.
Although the Arabs are the ninth destination of Brazilian exports in the industry, Brazil ranks 38th among the suppliers for the region. Gomes pointed some ways to sell more. She said Egypt is the largest cosmetic markets among the Arabs, fetching USD 5 billion in retail and potentially reaching USD 6.5 billion by 2025. Saudi Arabia comes second at USD 4.3 billion, potentially reaching USD 5.4 billion by 2025.
The largest Arab consumption in the segment is of makeup, accounting for 15%, followed by perfumes at 13%, and intimate hygiene and diapers at 12%. Brazil is well-known in the region for its hair and hair straighteners products, which account for almost all its exports to the Arabs. “If Brazil diversifies the categories of products, start exporting perfumes and makeups, there’s a great room for growth in these countries as these are the most consumed categories,” Gomes said.
The ABCC directors told the businesspeople in the warm-up event about the trends in the Arab cosmetic market, such as the search for sustainable products, the value of the halal certification (which proves the cosmetic is fit for Muslim consumption), and the migration of a good part of sales to the e-commerce. “In the Arab countries, there’s a very large, highly connected young population that purchases online,” Leite said. Gomes added that the recent growth of e-commerce takes places mainly in the UAE.
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Business Roundtable
The Business Roundtable will consist of online B2Bs on the cosmetic sector to be held and hosted by the ABCC. ABCC member and non-member companies can participate. Fourteen Arab buyers have confirmed their attendance. In addition to the online meetings with these importers, the ABCC Marketing department is offering a service of putting together a catalog or folder in English or Arabic that the participants can opt to buy.
The business meetings focused on the sector are part of a large calendar of B2Bs that the ABCC has prepared for this year to make Brazil-Arab sales easier while the world tries do recover from the COVID-19 pandemic. B2Bs focused on both the sale of Arab products to Brazil and Brazilian products to Arab importers will be held.
Article
This Friday’s online event also saw a novelty from the Brazil-Arab News Agency, which is the ABCC’s news website. The agency started publishing signed articles on June 2, opening a new room for opinion contents and analysis on the Brazil-Arab relations. People interested in collaborating can send their suggestions to artigos@anba.com.br.
Quick facts:
Business Roundtable – Cosmetics
Online
July 5-8
For further information and registration, pleas contact us: comercial@ccab.org.br
Translated by Guilherme Miranda
