São Paulo – During the keynote session on the “Quality and Health Standards in Halal Certification” held in the 2nd Global Halal Brazil (GHB) Business Forum, Interamerican Accreditation Cooperation (IAAC) president and Inmetro accreditation general coordinator Andrea Barroso Melo Monteiro de Queiroz spoke of how stringent standards and communication are related to the end quality of the halal product delivery.
“Stringent standards are related to the execution of what needs to be done, while communication addresses what has already been executed in a clear, comprehensive, and mainly trustworthy manner. During the forum, we saw various examples of this type of communication, which is supported by tools like artificial intelligence,” said Queiroz. “Communication is key to ensure the trustworthiness of those who need to acquire the halal product or use the service. The standards have different nuances. For example, exporting a halal product to Saudi Arabia is different from exporting a halal product to Malaysia.”
This clear communication must engage the community of this halal ecosystem which is diverse and don’t encompass just the consumer, the buyer and the importer but also authorities that trust the system.
During the keynote session of the GHB, a forum held by the Arab-Brazilian Chamber of Commerce (ABCC) and certifier FAMBRAS Halal, Queiroz said that the infrastructure of health standards, besides including certifications and norms, is also related to a good connection between institutions to deliver services with the required standards.
Abbyas Shlyaposhnikov, chairman of the Halal Standard Committee, presented a message on the strengthening of the halal standards in Tatarstan, a republic of the Russian Federation.
“The committee works on the continued education of the population with law standard training cycles on halal production and global halal procedure consulting. Our mission is to disseminate halal as a lifestyle.”
The GHB is supported by the International Halal Academy, the Islamic Chamber of Commerce, Industry and Agriculture, the Union of Arab Chambers, and the Arab League, and it’s held in partnership with the Brazilian Federal Government, Ministry of Development, Industry, Trade and Services, Ministry of Foreign Affairs, and ApexBrasil.
Its sponsors are BRF, Marfrig, Minerva Foods, Laila Travel, Turkish Airlines, Brazilian Tourism Board (Embratur), Travel Plus, H2R Insights & Trends, World Logistic Passport (WLP), Bank ABC in Brazil, Seara, Pão & Arte, Cristal Plus, Pamunã Alimentos.
Read more about the GHB Business Forum.
Translated by Guilherme Miranda
