Tourism Secretariats of São Paulo and Foz do Iguaçu presented projects that seek to welcome Muslim tourists following the principles and rules of their religion. The industry has the potential to grow, say experts present at the 2nd GHB Business Forum.

The CEO of Seara said at the Global Halal Brazil Business Forum (GHB) that quality, innovation and technology are the pillars that make the company the most significant poultry exporter in Brazil and one of the leading exporters of halal products.

In a letter sent for the opening of the Global Halal Brazil forum, Brazil’s President Luiz Inácio Lula da Silva reaffirms the Brazilian ability to deliver “very high quality” halal products. Vice President Geraldo Alckmin and Foreign minister Mauro Vieira participated via video.