São Paulo – Libya is preparing its first coffee trade show. Libya Coffee Expo comes to meet the local demand for meeting spaces focused on the industry. The in-person event will take place in October and will feature some online live streams. Pictured, a coffeeshop in Tripoli, the capital city of the Arab country.
The event is primarily aimed at coffee drinkers, professionals, and coffee-related small-business owners. “The Libyan market has a great potential for growth, and there’s still a considerable purchasing power amongst buyers that enjoy their coffee and the ambience of coffee parlors,” said Abdulnasser Ibrahim, an event manager who plays an advisory and supervision role in the exhibition.
In an interview to ANBA, Ibrahim described the Libyan consumer profile, who already knows about the production and quality of Brazilian coffee. “Brazilian companies are more than welcome, as a matter of fact; the Brazilian beans are amongst the most popular in Libya,” Ibrahim said.
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The executive pointed out that the consumption of coffee-based drinks has come a long way, particularly macchiato, cappuccino and espresso. Even though Italian brands adorn coffee shops, Ibrahim explains that they are mostly blends of Brazilian beans.
Registration is open for exhibitors. Interested brands can fill out the necessary application via the official website of Libya Coffee Expo. “We expect the event to be of interest and to garner much attention from avid coffee drinkers, connoisseurs, institutions, private and public businesses and bodies involved in the coffee trade,” the event manager said.
Producers can also send green coffee samples to be displayed during the event. The procedure is also by sending such request via the website. The event is organized by Hormuz Events and Dana Publicity. The exhibition is featured as an official event of Specialty Coffee Association, which encompasses organizations from Europe and the United States.
Quick Facts
Libya Coffee Expo
October 1-4
Alkuld Palace (Libya Museum) – Tripoli, Libya
Find out more: www.coffeex.ly
Translated by Guilherme Miranda
