Based in Araxá, Minas Gerais, the farm was a pioneer in the Cerrado Mineiro region and stands out in specialty coffees. Read the third story in ANBA’s series on coffee farming.
Browsing: specialty coffee
In the second story of ANBA’s special series on coffee, discover the farm that is a reference in the Cerrado Mineiro region. Production began in 2015 focused on sustainable practices. Today, the company exports green coffee and has its own specialty coffee brand, MonCerrado.
In a roadshow organized by the Embassy of Brazil in Abu Dhabi and the Arab Brazilian Chamber of Commerce, executives visited six emirates and found a booming market niche.
In a coffee-growing region, small farmers based in twelve towns get together to grow and raise the quality of the product. The Coffee-Growers Association of the Volcanic Region was officially established last year.
Brazil-based companies participated in the World of Coffee trade show earlier this month. The event was coordinated by the Brazilian Specialty Coffee Association, and deals made at the show are expected to yield 20.72 million over the following 12 months.
The cupping was organized by the Brazilian Embassy in Riyadh, Saudi Arabia. The event took place during the International Chocolate & Coffee Exhibition in the capital city of the Gulf country.
The event will bring together producers, sellers, national and regional brand representatives, as well as coffee lovers and connoisseurs. Brazilians can register to exhibit, and coffee growers can send samples of green coffee.
The Brazilian Coffee Week features local companies that import product from Brazil at the Dubai Coffee Museum. In addition to sampling the coffees, visitors can also try Brazilian foods like pão de queijo and tapioca.
Juliana Ganan quit working at the Interamerican Development Bank (IDB) to devote herself to her first business venture. Coffee roasting microbusiness A Tocaya is set in Itajubá, Minas Gerais, where her Lebanese family settled in Brazil.
Brazilian businesswoman Maria Eduarda Becker has made her career in Dubai, where she founded Três Marias Coffee and partnered up with trading company Ally Coffee in the MENA region. Innovating during the pandemic, she launched an instant coffee made from specialty beans, a pioneer product in the Middle East.
The 2019/2020 crop-year saw sales from Brazil to Arab nations slide. Total exports had second best result on record.
